It’s the first-ever aluminum-free 100% natural antiperspirant. And it’s about time. With the new revolutionary formula, there’s no compromise between products that work and products that are natural. This natural antiperspirant is just as effective as the leading conventional brand and better than existing, aluminum-based, natural products on the market. If you think the best things in life are covered in sprinkles, Bliss is the right natural fragrance for you.